user experience design
Where creative design constructs the visual language for the purpose of communicating the message, user experience design is what organizes that message in a way that adds value and meaning. Design is meant to simplify and facilitate, enabling us to accomplish our tasks more effectively, and still be engaging and memorable.
Driven largely by a strong design strategy, a good user experience will result in more meaningful online experiences. I can partner with you to develop a coherent strategy, articulate your objectives and refine your message.
My methodology is focused on the user, from early research to delivery. This research results in a final product that satisfies your goals as well as that of your users. This user research, including interviewing, ethnography, prototyping and usability testing, is key in clarifying goals and producing a product that delivers on your brand promise and engages your users.